Your favourite personality now on a sweater

Personalities rather than genders


For MR

Who are you ?

Your personality on a T-shirt or a sweater

In STUDIO MIMOIRE we fuse men and women into images which represent personalities rather than genders.
Wear and show your own personality – create your own MIMOIRE



MISS JUGGLER : Taking care of others is her life – is charismatic and an excellent listener - loves trips to Disneyland and beautiful beaches – favourite movie : The notebook


MISS MERRYMAKER : Happy when fighting for a cause – has an endless curiosity – adores natural and eco friendly clothes - drinks water and juices

LADY CHALLENGER : Fashion addict – on front rows during Fashion Week – reads Vogue and watches Breakfast at Tiffany’s – always on a low-carb diet


MISTER INVENTOR : Likes to think of new ways to solve problems – is determined and creates trends – adores acoustic playlists

CHIEF COMMANDER : Always in need of physical activity – is competitive - reads Sports illustrated and loves being in a boxing ring


LADY NAVIGATOR : Likes being in control and is a natural spokeswoman with loads of talent and taste – has an expensive style - enjoys champagne and classical music


SIR PIONEER : Happiest when exploring new places – always on the move – adapts easily to new situations – loves eating tapas and Mount Everest climbing expeditions 



BOY REBEL : Brakes out of his frame – is brave and charming – loves a sexy and badass style – watches True Blood and Breaking Bad


MADAM STORYTELLER : Charming and entertaining with a mysterious presence – always the center of attention – goes to Broadway musicals and loves dancing the tango

MISTER MAGICIAN : Believes that knowledge is power and that he can make things happen – has a wise soul - loves Jazz, reading and going to museums 

MISTER COMPOSER : Has a degree in the art of love and romance – is relaxed and values originality nd self-expression – goes on city trips to Rome and Paris 

ANGEL GIRL : Is at her happiest when she feels peace – relaxed and always willing to help others – listens to ambient music and drinks tea


Mimoire story

Studio Mimoire is a Belgian fashion label which was founded in 2016 by designer Katrien Taccoen.

Self-educated and with a passion for creativity and design, I defined and signatured the collection by my interest in photography, art, architecture and contemporary society.

My purpose was to create both masculine and feminine designs, fusing men and women into images which represent personalities rather than genders.
“You are what you wear “... my start to design images which represent one of the 12 arche-types which Jung (analytical psychiatrist) described.
All of the 12 personalities come to life in the designs. I wanted people to be automatically attracted by the design that matches his or her personality.
My slogan is: “Wear and show your own personality“. 

The distinctive designs mix a present-day, eye-catching and humoristic style with a vintage feeling – both bringing back childhood memories which define partly who we are - and of course also creating new ones.

The designer was during the entire process utterly focused in her search of ecologically made materials and prints. Her T-shirts are made of 100 % organic cotton and both the textiles and the prints are GOTS certified.

Studio Mimoire is a registered trade mark of Muse cv.